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Special project VELLE x eat at home
After the rebranding in 2022, Velle set a course to increase its market share.
As part of the new communication strategy, we have proposed a special media project that would help increase reach and increase awareness.
The agency attracted the «Eat at Home» platform with a huge loyal audience, developed placement mechanics in various channels, including an interactive format, and conducted image shooting to provide unique content and maximize target audience engagement.
In addition, the production team invited Oleg Tomilin, the chef and host of the cooking show «Oleg roasts!», to participate in the project. He has developed several exclusive recipes that have been integrated into his authoring program.
The main message of the campaign is «healthy can be delicious!»
Don't you believe it? Please contact us — we have checked :)
As part of the new communication strategy, we have proposed a special media project that would help increase reach and increase awareness.
The agency attracted the «Eat at Home» platform with a huge loyal audience, developed placement mechanics in various channels, including an interactive format, and conducted image shooting to provide unique content and maximize target audience engagement.
In addition, the production team invited Oleg Tomilin, the chef and host of the cooking show «Oleg roasts!», to participate in the project. He has developed several exclusive recipes that have been integrated into his authoring program.
The main message of the campaign is «healthy can be delicious!»
Don't you believe it? Please contact us — we have checked :)
special project
Project results
cumulative coverage
5,3 million
impressions per campaign
11,2 million
page transitions
22 789
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