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Corporate identity development for FLEET FINANCE
Fleet Finance is a leasing company in the field of freight transport and machinery
branding
The client's task
to develop a corporate identity for a leasing company in the field of freight transport and machinery
Solution
We went for a strict, concise format — minimalism in shapes and colours, combined with symbolism. The hourglass-shaped silhouette is meant to symbolize time as the main value. At the same time, the hourglass sign can be interpreted as arrows pointing towards each other, which is a symbol of trust between the company and the client
We have implemented this idea for all the elements:
We have implemented this idea for all the elements:
- Logo
- Brand colours
- Font pairs
- Corporate media
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