I'm available for business trips to other cities for projects lasting a month or longer.
Photo shoot for GEOX
The Italian company Geox is a well-known manufacturer of shoes, outerwear and accessories for women, men and children. Signature patented technologies provide comfort and lightness in any weather
production
The client's task
In the Spring-Summer’23 season, the brand first introduced its local ambassador, theatre and film actress Julia Vysotskaya, in collaboration with whom two capsule collections Geox & Julia Vysotskaya (SS’23 and SS’24) were released. We were tasked with developing concepts for two commercial photo shoots, as well as organizing them. The goal was to highlight the DNA of the capsule: premium, elegance, quality and Italian origin, as well as style inspired by Julia herself
Solution
We proposed concepts that allowed us to reflect the essence of the collections: Italian vibe of a picnic on a yacht, a European flower shop and a vacation in the countryside. Both shootings took place in the Moscow region. Daniil Golovkin and Alexey Konstantinov, two of the most sought–after Russian advertising and fashion photographers with extensive experience working with global brands and A-list celebrities, were invited to make sure the result is top-quality
Project results
The footage from both photo shoots was actively used in the media and outdoor advertising, on social platforms and for general marketing purposes by Geox. According to Julia, it was one of her best shoots ever
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