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SMM for GEOX
The Italian brand Geox, known for its innovations in the field of footwear and outerwear, has entrusted the management of the brand's Russian accounts on social networks to the DOZ SMM team. Our main task was to build effective communication with subscribers, as well as to achieve steady growth of the fan base and reach on two platforms — VKontakte and Yandex.Zen.
We conducted an in-depth analysis of the Geox target audience and its preferences on each site.
This allowed us to create an adapted content strategy.:
We conducted an in-depth analysis of the Geox target audience and its preferences on each site.
This allowed us to create an adapted content strategy.:
- for VKontakte — regular publications with an emphasis on the advantages of products;
- for Yandex.Zen image videos and articles with reviews of fashion trends, tips for creating stylish images, and useful information on choosing shoes and outerwear for the whole family.
SMM
Results for March 2022 — August 2024:
VK:
VK subscriber growth at a lower-than-market lead price
+92%
Zen:
190 000+
full reads of articles
the growth of subscribers due to the promotion of longrides, which indicates their entry into Central Asia
+117%
content units
900+
A systematic approach to social media allowed the brand not only to increase its audience, but also to strengthen customer loyalty, increase their interest in products and adapt to the new media landscape. And the constant dynamics of account growth has confirmed the effectiveness of the chosen strategy and the relevance of the content.
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