Mojo Cacao is a premium brand of natural chocolate without sugar, lactose and gluten. In 2024, the brand decided to prioritize the D2C channel, while there were no immediate plans to create its own online store.
chatbot
The client's task
The DOZ team had to develop a quick tool that would replace the classic online store and simplify the process of selecting and purchasing products.
Solution
We offered a chatbot: Telegram is already a familiar environment for users, and the launch of the chatbot allowed us to minimize development costs, accelerate market entry, and provide a convenient channel for interacting with customers.
Technical solutions:
Telegram Bot API for integration with the messenger
Connection of payment systems for convenient online payment
Implementation of a database for storing information about users and orders
Automate responses using NLP models to improve consultation quality
CRM integration for tracking orders and personalized offers
The time from the generated technical specification to the launch was less than 3 weeks!
Results
conversion from a visit to an order
11%
users have made a repeat order
8%
high average check
6200₽
Thanks to the chatbot, buying Mojo Cacao chocolate has become easier, and the brand itself has received a powerful tool for growing online sales and retaining customers in the absence of an online store