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Influence-marketing for Pupa
The Italian brand Pupa is one of the leading brands in the beauty field, and we are happy to cooperate with it for several years. Over the past two years, we have been faced with the task of not only attracting maximum attention to products and new products, but also contributing to sales growth through the influence of popular bloggers, as well as increasing brand awareness among Russian consumers. As a result, Russia has become the No. 1 market within the company, and its leading position is strengthening.
Influence marketing
Solution
For effective promotion and maximum reach, we have developed an influencer marketing strategy with a focus on working with A-list bloggers who have a high level of influence and significant reach on social media. We have offered a variety of content formats, from exclusive reviews and tutorials to competitive projects with interactive mechanics. In the first half of 2024 alone, we conducted 5 successful promotional campaigns, which were attended by Laysan Utyasheva, Nadezhda Strelets, Ksenia Borodina, Laura Dzhugelia, Gohar Avetisyan, Natalia Davydova and other influencers.
A key success factor was the bet on a long-term partnership with bloggers, which increases the trust of the audience.
A key success factor was the bet on a long-term partnership with bloggers, which increases the trust of the audience.
Cumulative Results
Cumulative coverage
4,6 million
Blogger integrations
more than 100
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