SPECIAL PROJECT «Noisy HALLOWEEN» FOR THE SHU BRAND

The decorative cosmetics brand SHU has been entrusting its marketing campaigns to promote influencers to us for several years. This collaboration is based on a deep understanding of the audience and extraordinary solutions, thanks to which SHU becomes even closer to its customers.

One of the striking cases was the annual "Shum Halloween" project, created by the agency's creative team. This is a creative contest for the most unusual mystical makeup in the spirit of Halloween.

influence marketing

The client's task

The main goal was to attract maximum attention to the brand by encouraging as many people as possible to participate.

Solution

We developed a viral strategy in which influencers from different categories created makeup and asked their subscribers to repeat it. The perfectly crafted communication and inspiring brief literally charged the bloggers and their audience with the spirit of celebration. The result was impressive: the campaign's reach was exceeded by 126%, and the number of brand mentions increased several times. The project has become an important step in increasing SHU's recognition as a brand that promotes freedom of expression, creativity and vivid transformations. Each video became a mini-masterpiece, mesmerizing the audience and fueling interest in the contest. Watch the video content and see for yourself!

Results

cumulative coverage

3 million

likes

150 000

participants

500

7 000

saves

ER of the project

5,5%

comments

1 200

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