Velle's Social Media Repositioning March 2022 - August 2023

Velle is one of the market leaders in the production of vegetable milk, delicious cereal porridges, yoghurts and other healthy food products

SMM

the client's task

After the rebranding in 2022, Velle set about increasing its market share as part of a new communication strategy. We proposed a special media project aimed at growing reach and awareness.

We have developed a new social media promotion strategy, a visual concept, produced photo and video content, and launched new platforms - Telegram and Zen, at the same time updating a long—dormant VK page. The bet was made to play across the entire brand (mindfulness, self-care, healthy eating, etc.), and not just in the recipe segment. This made it possible to attract a wider audience, as well as diversify the content and its formats. As an additional tool for the development of the Telegram channel, we have drawn a branded sticker pack.

Stickers have been developed for the official telegram channel.
Let's show you the creation process. From sketching the sketch, choosing the style to the final result

Project results
for 3 months

cumulative ERR

133,19%

cumulative subscriber growth (excluding Zen)

5 619

subscriber growth in the brand's TG channel

+ 2697

format coverage in VK

1,7 million

the number of subscribers in the Zen channel

5 000

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