Velle is one of the market leaders in the production of vegetable milk, delicious cereal porridges, yoghurts and other healthy food products
influence marketing
The client's task
The main tasks were to contribute to changing the perception of the product and to broadcast its advantages. DOZ agency was engaged in the management of Velle's social networks, and it was we who proposed a new SMM strategy that meets the company's goals after the rebranding.
Solution
We invited chef of the Italian restaurant chain Valentino Bontempi to conduct a cooking master class: under his guidance, the guests cooked according to recipes specially developed by Valentino based on Velle milk. The setup made it possible to highlight the brand's identity and get IGC with high reach.
Project results
total coverage
201 500
number of views
24 000
fan base growth in the TG channel
+ 2697
Project results
We managed to grow by almost 2,700 people in 4 weeks