Photo and video shooting for VELLE
Velle is one of the market leaders in the production of vegetable milk, delicious cereal porridges, yoghurts and other healthy food products. The emphasis is on natural ingredients, the absence of artificial ingredients and high quality products. This focus, as well as other brand values, needed to be reflected in the updated visual content that would match the relaunched brand identity.
production
The client's task
The main tasks are to contribute to changing the perception of the product and to broadcast its advantages. The DOZ agency was engaged in the management of social networks Velle, and it was we who proposed a new SMM strategy that meets the company's goals after the rebranding.
Solution
The creation of photo and video content became part of the strategy: the creative team developed the concept, and the production team organized filming not only with beautiful layouts, but also with recipes, the cooking process, and also shot video content for Reels format and media special projects.

The received photos and videos can be seen on Velle's social networks, on the official website, and they are also used by the brand in other marketing communication channels.