The task of holding an image event for influencers came from the Velle team: it was necessary to organize such a meeting of the brand with bloggers so that opinion leaders could not only see how diverse the dishes based on Velle's plant products are, but also create viral content to increase the reach and popularize the category as a whole.
influence marketing
We invited the chef of the Italian restaurant chain Valentino Bontempi to conduct a culinary master class: under his guidance, the guests cooked according to recipes specially developed by Valentino using Velle milk.
The design of the site made it possible to emphasize the brand's identity and get a high-quality UGC.