approach

challenge

bringing velle to the table: a cross-platform content partnership

Following its 2022 rebrand, Velle set out to strengthen brand awareness and expand its market presence.
To support these goals, DOZ developed an integrated content partnership with Eat at Home, one of the country's leading food media platforms. The campaign combined editorial storytelling, original recipes, influencer content and interactive experiences to introduce Velle products to a highly engaged audience in a natural, authentic way.




Velle needed to increase brand visibility while reinforcing its positioning as a healthy and delicious dairy alternative. The objective was to create a campaign that would go beyond traditional advertising by embedding the brand into content consumers actively seek out and trust.




DOZ designed and executed a cross-platform branded content campaign in partnership with Eat at Home. The project included editorial integrations, interactive content formats and custom photo production created specifically for the campaign. Every touchpoint was designed to maximize audience engagement while showcasing Velle products in authentic, everyday cooking scenarios. To add credibility and broaden the campaign's appeal, we partnered with chef and TV host Oleg Tomilin, who developed exclusive recipes featuring Velle products. The recipes were integrated into his original culinary content, creating additional organic exposure for the brand.

The campaign was built around a simple but compelling idea:
Healthy food should never mean compromising on taste.

special project