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capturing italian elegance
Client: Geox — a renowned Italian brand known for its patented “breathable” technologies in footwear, outerwear, and accessories.
production
challenge
For the Spring–Summer ’23 season, Geox introduced its first local ambassador — acclaimed theatre and film actress Julia Vysotskaya. Together, they launched two capsule collections: Geox & Julia Vysotskaya (SS’23 and SS’24). Our task was to develop and produce creative concepts for two commercial photo shoots that would highlight the essence of the collaboration — premium quality, effortless elegance, Italian heritage, and the timeless personal style of Julia herself.
approach
We designed visual narratives that brought the capsule’s DNA to life through storytelling and mood.
Each shoot embodied a distinct aspect of Italian sophistication — a sunlit picnic on a yacht, a charming European flower shop, and a serene countryside escape. To ensure world-class execution, we collaborated with Daniil Golovkin and Alexey Konstantinov — two of Russia’s most sought-after fashion and commercial photographers, whose portfolios include global luxury brands and A-list celebrities.
Each shoot embodied a distinct aspect of Italian sophistication — a sunlit picnic on a yacht, a charming European flower shop, and a serene countryside escape. To ensure world-class execution, we collaborated with Daniil Golovkin and Alexey Konstantinov — two of Russia’s most sought-after fashion and commercial photographers, whose portfolios include global luxury brands and A-list celebrities.
results
The imagery became a cornerstone of Geox’s seasonal marketing — featured in national media, outdoor campaigns, social media, and retail communications. Julia herself described the experience as “one of the most inspiring photo shoots of my career.”
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