Our partnership with GEOX spans many years, and event production has become one of the key areas of our collaboration. Each season, we manage full-service press presentations for GEOX new footwear, outerwear, and accessories collections.
Our team handles end-to-end event management — from concept to execution — including seamless integration of the brand's partners. One example: Animaccord, the animation studio behind the global hit Masha and the Bear, created a capsule footwear line with GEOX, which we showcased as part of the event program.
For two consecutive seasons, the press events were headlined by GEOX brand ambassador and award-winning actress Yulia Vysotskaya. Her participation set a high bar for production quality — from meeting the celebrity rider to elevating every detail of the guest experience.
Watch the video to see how it all came together.