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Institut Esthederm: creative concept, production and influence marketing
influence marketing
Challenge
In Spring 2025, Naos — one of the world’s leading skincare companies — approached us with a brief for Institut Esthederm Summer influencer campaign. The task: create a seeding project for the brand’s sun care line that would feel fresh, highly Instagrammable, and emotionally engaging — something that would stand out in a crowded beauty market and spark genuine interest from influencers and their followers.
Solution
We proposed a co-branded creative collaboration with fromsabá, a Russian accessories label loved by Moscow’s fashion insiders. Together, the fromsabá and DOZ creative teams designed an exclusive summer scarf, inspired by beaches, vacations, and a carefree holiday mood. Influencers received the scarf along with a woven bag and were encouraged to style it freely — whether as a headscarf, a bag accessory, or in other imaginative ways. The result: authentic, fashion-forward content that seamlessly integrated Institut Esthederm sun care products into Summer lifestyle moments.
Results
mentions by 50 influencers
53
media value
2,6 m.
OTS
> 620 000
  • Influencers embraced the concept, styling the scarf in bold and original ways that generated organic fashion inspiration.

  • The campaign gained additional visibility thanks to celebrity participation, including Victoria Isakova and Polina Askeri.

  • The co-branded Institut Esthederm X fromsabá scarf became so popular that fromsabá decided to add it to their retail collection.
Positive client feedback:
mentions by 50 influencers
53
media value
2,6 m.
OTS
> 620 000
— Maria Skvortsova, PR & Event Manager, Naos Vostok
“The campaign was bright, memorable, and beautifully executed. The agency team communicated the brands’ values with style and flawless attention to detail. Production quality and client focus exceeded expectations.”
Impact in figures
mentions by 50 influencers
53
media value
2,6 m.
OTS
> 620 000