The challenge was to create authentic visibility for new beauty launches by bringing together the right creators — both offline and online. The campaign required flawless guest management for intimate press events, as well as carefully selected influencer partnerships capable of generating credible product recommendations and meaningful engagement.

We curated highly relevant beauty and lifestyle creators whose audiences closely matched each campaign's target demographic.
For the launch events, we handled end-to-end influencer relations — from guest invitations and confirmations to on-site coordination, ensuring a seamless experience for both the client and attendees. To support the haircare campaign, we developed a shortlist of video-first creators whose content style made product integration feel organic, informative and genuinely engaging, helping the brand reach consumers through trusted recommendations rather than traditional advertising.