building a d2c sales channel without an online store

Mojo Cacao is a premium chocolate brand offering products free from sugar, lactose and gluten.
As the brand shifted its growth strategy toward direct-to-consumer sales, it needed a fast and cost-effective way to launch a D2C channel, without investing in a full e-commerce website.

chatbot

Challenge

The goal was to create a seamless purchasing experience that would allow customers to discover products, place orders and complete payments directly through a familiar platform. The solution needed to launch quickly, minimize development costs and remain scalable as the brand's D2C business expanded.

Solution

DOZ designed and developed a conversational commerce solution based on Telegram.
Rather than building a traditional online store, we created a chatbot that guides customers through product discovery, recommendations, ordering and payment — all within the messaging app they already use every day.

The solution included:

Telegram Bot API integration

Secure online payment processing

Customer and order database

AI-powered product recommendations and automated customer support

CRM integration for order management and personalized offers

From technical specification to launch, the entire solution was delivered in less than three weeks!

Results

visitor-to-purchase conversion rate

11%

repeat purchase rate

8%

high average order value

6200₽

The chatbot became a fully functional D2C sales channel, enabling Mojo Cacao to sell directly to customers without launching a traditional e-commerce website. Beyond driving online revenue, it also improved customer retention and created a scalable platform for future growth.

new business inquiries

New business inquiries