approach

We crafted a long-term influencer marketing strategy designed for both reach and resonance. Our focus was on A-list creators — personalities whose voices shape trends and inspire trust. By combining their storytelling power with tailored campaign formats, we positioned Pupa as both aspirational and relatable.
The content mix included exclusive product reviews, beauty tutorials, and interactive contests, each created to feel authentic and seamlessly integrated into the influencer’s world. Throughout the first half of 2024, we launched five major influencer campaigns, collaborating with leading figures such as Laysan Utiasheva, Nadezhda Strelets, Ksenia Borodina, Laura Dzhugelia, Goar Avetisyan, and Natalia Davydova, among others. Consistency and authenticity proved key. By investing in long-term relationships rather than one-off activations, we built genuine trust with audiences and turned awareness into conversion.