Repositioning velle through social media, March 2022 — August 2023

Following its 2022 rebrand, Velle set out to strengthen its market position and redefine how the brand connected with consumers online.
DOZ developed a new social media strategy that expanded Velle beyond product-focused content, transforming its channels into
a lifestyle-driven media platform centered around healthy living, mindfulness and everyday inspiration.

SMM

challenge

Solution

After the rebrand, Velle needed a social media presence that reflected its updated brand positioning while supporting long-term audience growth. The objective wasn't simply to increase engagement — it was to broaden the brand's appeal, diversify its content strategy and build sustainable communities across multiple digital platforms.

DOZ created a comprehensive social media strategy covering content, creative direction and channel development.
Our team:

• Developed a new content strategy aligned with the brand's positioning
• Created a fresh visual identity for social media
• Produced original photo and video content
• Launched and grew Telegram and Dzen from scratch
• Revitalized the brand's VK community
• Expanded the editorial strategy beyond recipes to include wellness, healthy habits, self-care and lifestyle content

To strengthen the Telegram community, we also designed a custom branded sticker pack that became an additional engagement tool for subscribers.

results
first 3 months

ERR growth

133%

new followers across social platforms

+ 13,3K

total content reach on VK

1,7 m

new business inquiries

New business inquiries